Encaff Products Inc to offer 50,000 free samples of new Encaff Energy Stix in Times Square on New Years Eve

Published on December 30, 2009 by Brent Baldwin (OfficialWire) NEW YORK, NY

New York City firefighters and the New York Police Department are taking due diligence to secure the safety of New Year's Eve revelers in Manhattan's Times Square, especially after learning that parties could be even crazier as we enter 2010.

Why crazier, you ask? Because people are going to last longer thanks to a brilliant new product being offered around Times Square for free. That's right. It's free energy supplement night in the Big Apple.

Encaff Products Inc. is joining with partner Duane Reade drugstores to launch its new Encaff Energy Stix with a free giveaway of 50,000 sample packets of the caffeinated, deliciously flavored powder. From 7 p.m. to 10 p.m., staff members in bright green jackets will be handing out portable Energy Stix packets from the following locations:

- 50th Street & 6th Avenue

- 52nd Street & 6th Avenue

- 54th Street & 6th Avenue

Take one. The black cherry-flavored powder in Energy Stix is poured onto the tongue for an instant blast of energy that lasts up to six hours. Or save it for later in the night when you really might need it.

Every year a million people gather on New Year's Eve in Times Square to watch the big ball drop, said Dan Leonardi, president of Encaff Products Inc. We're extremely pleased we can help revelers enhance their energy and focus thanks to our free samples of Energy Stix. It's much easier to deal with than coffee, especially in large crowds.

The latest evolution in the booming energy product market, Encaff Energy Stix powdered packets are only 10 calories with no sodium added and they do not require any water to mix. They taste great simply by themselves just like a pixie stick.

For city officials, that can mean only one thing: This year's party is going to be off the chain.

We're the ones who are going to need water, said an unofficial, anonymous, totally made up source within the New York Fire Department.

About Encaff Products, Inc.

Encaff Products, Inc. developed a scientific process to mask the bitter aftertaste of caffeine, thus making it tasteless. This new technology, Encaff, now allows food, yogurt, smoothie and pharmaceutical companies to create great tasting energy products using caffeine as the primary energy delivery component. The Encaff process adds caffeine without altering its taste or texture, which leads to exciting new products like Encaff Energy Stix.  The company, formed in 2007, developed Encaff Energy Stix as a flavored caffeine stix pack that can be directly consumed, providing a quick, low-calorie burst of energy without the need to mix with water. For more information, visit www.encaffenergy.com.